Google has officially announced that its next smartphone showcase, Made by Google, will take place on the evening of August 12 U.S. Eastern time (early morning of August 13 in Japan). The venue is again New York, and the invitation teases "the next generation of Pixel." Final specifications and pricing will not be confirmed until the day itself, but leaks already point to a lineup that pairs a four-model Pixel 11 series with the Pixel Watch 5.

An August 12 Event With an Unusual Evening Start

Google says the keynote will begin at 3 p.m. Pacific and 6 p.m. Eastern on Wednesday, August 12, which works out to roughly 7 a.m. on August 13 in Japan. The location is New York for the second year running, following last year's Pixel 10 launch. What stands out is the start time: a keynote that has often been held in the morning has been deliberately shifted to the evening. Moving it toward prime time appears designed to reach a larger general audience with the livestream, which Google plans to carry on its official YouTube channel and the Google Store. The teaser image on the invitation shows a metallic gold device with a horizontal camera bar, hinting at the design of the next generation.

An Expected Lineup of Four Pixel 11 Models and the Pixel Watch 5

The main draw is expected to be the new generation of Pixel phones. According to multiple leaks, four models will appear: the standard Pixel 11, the higher-end Pixel 11 Pro, the large-screen Pixel 11 Pro XL, and the foldable Pixel 11 Pro Fold. The foldable Pro Fold, however, is widely expected to ship a little later, around October, as in previous years. The Pixel Watch 5 series is also likely to be unveiled at the same time. Pre-orders are rumored to open immediately after the event, with shipments starting around August 20. All of this is pre-announcement information, and Google has not confirmed any of it.

128GB Dropped in Favor of a 256GB Base, Plus Pricing Rumors

One specification drawing attention is a reworked storage structure. Some reports say the 128GB model, previously the entry configuration, will disappear, with every model starting at 256GB. A 512GB option would be available across the range, while 1TB would be reserved for the three top models: Pro, Pro XL, and Pro Fold. On price, some reports put the 256GB base versions at 900 USD (about 146,000 yen) for the Pixel 11, 1,100 USD (about 178,000 yen) for the Pixel 11 Pro, and 1,300 USD (about 210,000 yen) for the Pixel 11 Pro XL. These sit firmly in premium territory once converted, and with the yen still weak, Japanese retail prices could be pushed even higher. ※1 USD = 162 JPY

An Earlier Date, Sandwiched Between Samsung and Apple

This year's Made by Google is scheduled roughly a week earlier than last year's Pixel 10 launch. The backdrop is a rush of rival releases. Samsung is set to hold its foldable-centric Galaxy Unpacked on July 22, and Apple is expected to announce new iPhones in September as usual. With high-end devices dominating the conversation from summer into fall, Google appears keen to get its products into review coverage and stores as early as possible, capturing prospective buyers' attention first. Shifting the start time to the evening also looks like a move to maximize the livestream audience.

Summary

Google has officially announced that its next-generation Pixel showcase, Made by Google, will be held in New York on the evening of August 12 U.S. Eastern time (early morning of August 13 in Japan). While the venue, date, start time, and streaming plans are confirmed, the four-model Pixel 11 series, the Pixel Watch 5, and the storage and pricing details all remain at the rumor stage for now. In a crowded field where Samsung and Apple launches overlap, how much concrete progress Google will show is worth watching for on the day.