ESR Launches Three New Chargers With Built-In Cooling Fans, Led by a 25W Qi2 Pad

ESR, a tech accessory brand founded in 2009, is bringing three new charging products with built-in cooling fans to the Japanese market. The lineup includes a magnetic Qi2 wireless charging pad and two retractable-cable chargers, one for wall outlets and one for cars, all set to launch in Japan in September 2026. All three share ESR's proprietary CryoBoost cooling technology, aimed at the heat buildup that tends to accompany fast charging.

A Magnetic Charging Pad That Keeps Its Cool

At the center of the lineup is the ESR Cyclone 25W Magnetic Charging Pad with CryoBoost, a Qi2-certified wireless charger rated for up to 25W. Wireless charging tends to generate more heat than a cabled connection, and many chargers throttle their output to stay safe. This pad instead uses an active cooling fan to cut peak temperature rise by up to about 6.5 degrees Celsius, letting it sustain high-speed charging rather than dialing it back. The fan itself stays under 25 decibels, quiet enough for use at a bedside table or a home office desk.

The stand tilts from 0 to 150 degrees, so a phone can sit in portrait or landscape while charging. With a compatible case attached, the magnet holds up to 2,000 grams without slipping. The pad ships with a 1.8-meter power cable for flexible desk placement. Pricing runs from 5,999 to 6,199 yen.

Two Retractable Chargers That Skip the Loose Cable

The other two products are retractable-cable chargers designed to save users from packing a separate cable. The wall-mounted ESR Xtend 45W Retractable Charger has a built-in USB-C cable that extends up to 95 centimeters, with a rated output of 45W and a peak of 60W. Alongside the built-in retractable cable it has a separate USB-C port, so it can charge two devices at once. It is priced from 6,299 to 6,599 yen.

The car version, the ESR Xtend 100W Retractable Car Charger, packs two 95-centimeter retractable cables into one unit. Its combined output of 100W, split as 67W and 33W, lets it charge up to three devices at once from a car's cigarette lighter socket, aimed at drivers who do not want to worry about forgetting a cable on a long trip. It is priced at 7,580 yen.

Timing and Positioning

All three products are scheduled to launch in Japan in September 2026. As wireless charging pushes toward higher wattages, managing heat has become a shared challenge across the accessory industry, and active cooling through built-in fans looks likely to spread to more products from other makers going forward. With the Cyclone aimed at home use, the Xtend 45W at portability, and the Xtend 100W at the car, the lineup splits cleanly by use case for anyone looking to match a charger to a specific scenario.

Summary

ESR is bringing three new charging products to Japan in September 2026: a Qi2 wireless charging pad and two retractable-cable chargers, one for walls and one for cars, all built around the company's CryoBoost cooling technology. Together they cover home, on-the-go, and in-car charging, giving anyone who wants both high-speed charging and portability a fresh set of options.