On May 14, 2026, ASUS announced a collaboration with the bookstore chain TSUTAYA BOOKSTORE, and confirmed that its large-format ProArt microLED display, the ProArt Cinema PQ09U, has been permanently installed at TSUTAYA's first overseas directly-managed store in Songshan, Taipei[1]. By placing a 162-inch 4K microLED panel at the center of a bookstore space, the project is drawing attention from both the display and bookstore industries as a case study for a hybrid cultural venue that moves freely between books and large-format visual content.

A core display for TSUTAYA's first overseas flagship store

The installation took place at TSUTAYA BOOKSTORE Songshan, operated by TSUTAYA Taiwan and the company's first directly-managed store outside Japan[1][2]. ASUS positions the PQ09U as "more than a display — a digital concierge inside the bookstore," and the panel anchors a range of in-store programming, from digital art exhibitions and visual storytelling for themed book shelves to talks and creator-led sessions that run alongside the books[1].

Kazuma Otsuka, Chairman and General Manager of TSUTAYA Taiwan, said: "We envision the bookstore of the future as a cultural experience hub rather than a conventional retail space. By integrating a high-performance, color-accurate display solution such as ProArt Cinema PQ09U, we aim to expand the boundaries of reading and create new intersections between knowledge, visual art, and lifestyle experiences"[1]. Vincent Chiou, Corporate Vice President and General Manager of the ASUS Display Business Unit, added: "ProArt is created by creators, for creators. In a space as warm and human-centric as TSUTAYA, we hope the PQ09U acts as the spark that kindles the reader's creative flame"[1].

Key specifications of the ProArt Cinema PQ09U

The ProArt Cinema PQ09U is ASUS's flagship large-format microLED display, first shown at NAB and IBC 2025, and built as a 162-inch 4K UHD direct-view microLED panel[3]. It features a 0.93mm pixel pitch, 1200 nits peak brightness, a 1,000,000:1 contrast ratio, and 97 % DCI-P3 color coverage, a configuration that aims for sharper close-range viewing than the 1.2mm or 1.5mm pitches typical of microLED video walls[3]. The panel also integrates 10GbE wired networking and Wi-Fi 7, so high-bandwidth media transfers and connected workflows can be handled by the display itself — a clear nod to professional studios and commercial venues[3].

ASUS has not officially disclosed pricing. As a reference point, the previous-generation 135-inch ProArt Cinema PQ07 has been reported in the US$ 200,000 range (approximately JPY 31.5 million), and the PQ09U is expected to land in the same commercial-grade tier rather than as a consumer product[3]. ※USD 1 = JPY 157.85

What a bookstore × large-format microLED tells us about pro displays

ASUS and TSUTAYA also said they will continue running joint programming at the Songshan store, with more curated events combining visual media, literature, and creative dialogue[1]. Bringing a large microLED panel into a text-driven bookstore — and using it as a permanent fixture across reading, visuals, and talks — is a different mode from commercial digital signage or a museum's video gallery. The collaboration's distinctive angle is that it points a professional microLED display at bookstore experience design, instead of the gaming or sports-bar uses more commonly associated with consumer 4K TVs[1][2].

The PQ09U itself drew generally positive technical reviews when sample units were shown to international media in 2025, although the size and installation footprint remain serious hurdles[3]. As more commercial venues deploy the PQ09U, ASUS's ProArt Cinema lineup is likely to accumulate reference cases, which in turn should bring clearer information about pricing, lead times, and support to the surface.

Conclusion

ASUS's 162-inch 4K microLED display, the ProArt Cinema PQ09U, has been permanently installed at TSUTAYA BOOKSTORE Songshan, where it serves as the core display for the company's first overseas flagship store. With a 0.93mm pixel pitch, 1200 nits, and 97 % DCI-P3 in a commercial-grade configuration brought into a bookstore environment, the project is a useful early example of how large microLED panels can move into commercial and cultural spaces. Whether additional installations follow — and whether the lineup eventually reaches Japan — will be worth watching.

Source [1]: https://press.asus.com/news/press-releases/asus-proart-cinema-pq09u-microled-tsutaya-bookstore/

Source [2]: https://benchlife.info/asus-proart-tsutaya-bookstore/

Source [3]: https://www.microled-info.com/asus-launches-162-4k-microled-creative-display