On July 14, 2026, Google published its first-ever report on how the Gemini AI assistant is being used across Southeast Asia. According to the report, monthly active users of the Gemini app in the region have more than doubled over the past year, spreading faster than any other Google app. That growth is powered by a young population — nearly 40% are under 25 — and by Gemini's strong performance in local languages. This article walks through the usage patterns the report reveals and the AI agent rollout announced alongside it.

Users Double in a Year, Led by the Young

The new Gemini Southeast Asia Report is the first time Google has compiled usage data for the region[1]. It focuses on six of the region's largest user bases: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam[1].

The pace of adoption is clear in the numbers. Active users of the Gemini app across the region have more than doubled in a single year[1]. Behind this is a young, tech-savvy population: nearly 40% of the region is under 25, and these digital natives are driving usage[1]. According to Google, younger users make more requests, hold longer conversations with Gemini and write significantly more detailed prompts than other age groups[1].

Seven in Ten Prompts in Native Languages, Top Marks on SEA-HELM

The report points to local-language fluency as the key reason Gemini has taken hold. Nearly 70% of prompts in the region are submitted in native languages rather than English, led by Vietnam at 89%, Thailand at 87% and Indonesia at 84%[1].

There is benchmark evidence behind this language performance. On the Southeast Asia Holistic Evaluation of Language Models (SEA-HELM), which measures large language models (LLMs) on Southeast Asian languages, Gemini was the overall best-performing model for the region's languages[1]. The ability to speak to it naturally in one's own language appears to be accelerating its move into daily life.

Mobile-First and Multimodal, With 5 Billion Images Generated

Usage styles also reflect the region's character. In Southeast Asia, 75% of requests to Gemini come from mobile devices such as smartphones[1]. Because people can interact comfortably in their native languages, many are bypassing the keyboard: voice commands, photos and video uploads account for more than 40% of prompts, and voice-only input makes up 10%, drawing on features like Gemini Live[1].

Generative uses are widespread too. About 40% of queries ask Gemini to produce entirely new outputs — generating images, music and video, or writing documents[1]. Google says users in Southeast Asia have generated 5 billion images over the past year with Nano Banana, its image generation model, and nearly 1 million songs since Lyria 3, its music generation model, launched in the region[1]. People also frequently use Gemini as a research assistant to summarize dense documents and structure messy data, and as a thought partner for advice on things like gifts and travel destinations[1].

Rolling Out the Gemini Spark AI Agent in Local Languages

Google paired the report with its next move: expanding AI agent capabilities for the 600 million people across Southeast Asia[1]. At the center is Gemini Spark, positioned as a step beyond a question-answering assistant toward an active partner that completes real work on your behalf[1].

Spark is a 24/7 personal AI agent that integrates deeply with Workspace tools such as Gmail, Docs and Slides, working in the background even when your laptop is closed or your phone is locked[1][2]. Google first launched Gemini Spark in English, and this week it is rolling out local-language versions to subscribers of its top-tier Gemini Advanced (Ultra) plan[1]. This builds on features already popular in the region, including Nano Banana for visual creativity, Canvas for deep learning and custom Gems[1].

Summary

Google's first Southeast Asia report shows Gemini spreading through the region at record speed, with native-language conversations and mobile-first usage becoming the norm. That roughly 70% of prompts are in native languages, and that Gemini topped the SEA-HELM benchmark, underscores how much multilingual support shapes an AI assistant's adoption. The question now is how far the Gemini Spark agent, rolling out in local languages this week, can push the next phase of growth.

出典:https://blog.google/innovation-and-ai/products/gemini-app/gemini-southeast-asia-report-2026/

出典:https://blog.google/innovation-and-ai/products/gemini-app/next-evolution-gemini-app/