Elecom has announced that a body scale co-developed with its group company Tescom went on sale in Taiwan in early April under the "TESCOM supported by ELECOM" brand[1]. The model is based on a scale developed by Elecom, with specifications and the display localized to suit the needs of the Taiwanese market[1]. Best known for computer peripherals, Elecom is stepping into the overseas home-appliance market by teaming up with the group's beauty-appliance brand.

Combining Group Strengths for Overseas Expansion

This scale was created as part of the overseas business expansion that the Elecom Group is pursuing[1]. The aim is to combine the respective strengths of Elecom and Tescom to heighten the synergy across the group[1].

On the sales and marketing side, the companies will draw on the brand power and distribution network that Tescom has built up in the beauty-appliance field[1]. By doing so, they intend to broaden their points of contact with users across two areas, beauty and everyday health management, while also strengthening the Elecom Group's business foundation[1]. Tescom is a group company with a track record in beauty appliances, and the plan layers its sales channels on top of the scale developed by Elecom[1]. By combining the two firms' areas of expertise, they aim to raise their competitiveness in the Taiwanese market[2].

A Step-On Design That Measures the Moment You Step On

The product on sale carries the model number "HCS-S03TW-WH" and is offered at an open price[1]. It has been finished as a compact body scale built around ease of daily use[1].

Its biggest feature is the step-on design, which powers the unit on the moment you step on it without pressing any button[1]. There is no need to operate a switch for each measurement, so the act of stepping on the scale itself turns it on. The body adopts a separate design that makes it easy to keep your left-right balance, giving it a structure that is stable to stand on[1]. The display uses an LCD with a black background, making the readout easy to see even in dark places[1]. The design makes it easy to check measurement results even in dimly lit settings such as a changing room or bedroom.

Body-Composition Monitors and a Wider Lineup in View

Elecom says it is considering expanding its product lineup further going forward, adding body-composition monitors in addition to body scales[1]. Through "TESCOM supported by ELECOM," the company aims to expand its business in global markets by leveraging cooperation across the Elecom Group[1].

At present, the product is sold for the Taiwanese market, and no announcement has been made regarding sales within Japan[1]. For health-related home appliances, everyday usability such as design and readability of the display tends to be a deciding factor in product selection. How the company fuses the design capabilities honed in peripherals with the sales channels built in beauty appliances looks set to be the key to its overseas expansion.

Summary

A body scale co-developed by Elecom and Tescom has gone on sale in Taiwan under the "TESCOM supported by ELECOM" brand. It features specifications designed for everyday use, such as a step-on design that powers on the moment you step on it and a black-background LCD that is easy to read even in the dark. With a lineup expansion to body-composition monitors and beyond also under consideration, this is a move worth watching as overseas expansion that makes the most of the group's strengths.

Source: https://prtimes.jp/main/html/rd/p/000001396.000026881.html

Source: https://www.elecom.co.jp/news/release/20260428-03/