The Kodak Charmera, the keychain-sized toy camera that became a surprise hit, now has a new lineup dressed in the "Y2K" look of the early 2000s: the Charmera Millennium Edition. Reto Production began selling it directly in mid-June, with each unit priced at 35 USD (about 5,600 yen). It comes in six new metallic colors plus one hidden color for a total of seven, and adds fresh photo filters and frames as well.

Translucent metallic colors, with a secret in the mix

The real star of the Millennium Edition is its new body design. Frosted semi-transparent plastic and metallic finishes evoke the gel-ink pens and gadgets of the early 2000s, and there are six colors to collect. Add the randomly mixed-in hidden color, "Mirror Silver," and the total comes to seven. The Charmera has always been sold in "blind box" form, so you do not know which color you will get until you open it, and that thrill of the reveal is still here. The secret model has a mirror-like, liquid-metal chrome finish, making it especially collectible.

Casual fun over image quality: a 1.6-megapixel toy camera

The specs are the exact opposite of a modern smartphone camera, and proudly so. The image sensor is a 1/4-inch CMOS, and photos are recorded at about 1.6 megapixels. The lens is a fixed 35mm-equivalent f/2.4. In pure image quality it resembles a compact digital camera from the late 1990s, but that laid-back look is exactly what fans have come to love about the Charmera. It also shoots video at up to 30fps, saving data to a microSD card (up to 128GB). Charging is over USB-C. The body measures about 58 x 24.5 x 20mm and weighs around 30g, light enough to carry clipped to a keychain or bag.

Seven filters and four frames, plus a date stamp

The Millennium Edition also adds new ways to shape your photos. There are seven color filters: Black and White, Cool, Warm, Coral, Honey, Teal, and Violet. On top of that, four frames let you lay a border over your shots. A date-stamp function that burns the shooting date onto the image is supported too, leaning even harder into the retro mood.

Price and availability

A single blind box costs 35 USD (about 5,600 yen). A complete set of six is 210 USD (about 34,000 yen), and buying the set makes it easier to land the hidden color. Sales run mainly through Reto Production's own store, and in Japan the earlier Charmera has been carried on Amazon.co.jp, where it proved popular enough to sell out repeatedly. ※1 USD = 161 JPY (as of June 21, 2026)

Summary

The Charmera Millennium Edition is a toy camera that ignores the megapixel race and goes all-in on the joy of shooting and the charm of wearing it. Between the Y2K-inspired metallic colors, the collectibility of the blind-box format, and the added filters and frames, there are plenty of reasons to pick one up. Anyone after a camera that takes crisp, clean photos may find it lacking, but for those who want to shoot with the pressure off, it is a fine companion you can welcome for about 5,600 yen.

Source: Reto Production, "KODAK CHARMERA – MILLENNIUM" product page kodak.retopro.co