OpenAI announced that it is bringing ChatGPT Enterprise and its coding assistant Codex to employees at Samsung Electronics on a large scale[1]. The rollout covers all Samsung Electronics employees in Korea and all employees worldwide in its Device eXperience (DX) division, making it one of OpenAI's largest enterprise deployments to date. Samsung plans to put AI to work across a wide range of functions, from R&D and manufacturing to marketing and corporate operations.
One of OpenAI's largest enterprise launches
Under the agreement, ChatGPT and Codex will be made available to all Samsung Electronics employees in Korea, as well as to all employees worldwide in the company's Device eXperience (DX) division[1]. The DX division is Samsung's core business covering consumer-facing products such as smartphones and home appliances. OpenAI describes the move as one of its largest enterprise deployments ever.
What stands out is that Samsung is not limiting AI to a handful of teams or roles, but adopting it as a core platform that reshapes how employees around the world work. Harrison Kim, General Manager of OpenAI Korea, said the deployment is especially significant because a global leader in technology and manufacturing is embracing AI not as a tool confined to certain functions, but as a platform for improving how employees innovate and get work done[1].
Use cases from development to corporate functions
Samsung Electronics plans to use ChatGPT and Codex for both technical and non-technical work. Specifically, it will apply them across software development, marketing, product development, and manufacturing to enhance employee productivity and problem-solving[1].
With ChatGPT, employees can handle knowledge work more efficiently, including searching for and analyzing information, drafting documents, developing ideas, and interpreting data. ChatGPT Enterprise provides enterprise-grade capabilities such as data protection, user and access management, and security controls, allowing Samsung Electronics employees to use advanced AI within the company's security policies and governance framework[1].
Codex reaches beyond developers
Codex started as a tool for software development, but its uses have been expanding. Beyond boosting developer productivity through writing, reviewing, and debugging code, it is increasingly useful for non-technical teams in their day-to-day work[1]. Employees can, for example, turn ideas into working software, internal tools, websites, and automated workflows.
That growth shows up in the numbers. More than 5 million people now use Codex every week across technical and non-technical workflows and roles[1]. In Korea in particular, Codex weekly active users have grown nearly 800 percent since February 1, 2026, a sign of how quickly adoption is taking hold locally.
A broader wave of AI adoption in Korea
OpenAI and Samsung Electronics had already begun collaborating in global AI infrastructure. Samsung is working with OpenAI to supply the advanced memory semiconductors needed for next-generation AI infrastructure, and with its adoption of ChatGPT Enterprise, the relationship now extends from infrastructure supply to workforce transformation and company-wide AI adoption[1].
Other AI initiatives are underway across Korea as well. Seoul National University recently began providing ChatGPT Edu at no cost to all 47,000 members of its community, including students, faculty, and staff[1]. OpenAI has also worked with Kakao to let people ask ChatGPT questions and receive responses directly within group chats on the KakaoTalk messaging app.
Third-party reporting has noted Samsung Electronics' plans to bring outside generative AI tools such as ChatGPT, Gemini, and Claude into its operations, underscoring how company-wide AI adoption is gathering pace among Korea's largest firms[2]. Many other Korean companies, beginning with LG Electronics, are also said to use ChatGPT Enterprise, OpenAI's APIs, and Codex[1].
Summary
OpenAI's rollout of ChatGPT Enterprise and Codex to Samsung Electronics is one of its largest enterprise deployments to date. Covering all employees in Korea and all DX division employees worldwide, it puts AI to work across development, manufacturing, marketing, and corporate functions. Codex is now used by more than 5 million people each week, with usage in Korea surging since February 2026. The deal signals a shift in which global companies adopt AI not within isolated departments but as a foundation for how their people work.
出典:https://openai.com/index/samsung-electronics-chatgpt-codex-deployment
