Japanese charging accessory maker CIO has released the "Polaris STICK Built in CORD REEL," a power strip that combines a power tap, a USB charger, and a cable into a single unit. It is priced at 7,680 yen (tax included), went on pre-order through Amazon on November 21, 2025, and has been on general sale at electronics retailers and CIO STORE locations since December 1[1][2]. It is designed to tidy up the cluttered charging setup that tends to build up around a desk.
A power tap, charger, and cable in one unit
The Polaris STICK pairs a power strip with six AC outlets (up to seven) with a 67W USB-C charger and a retractable cord reel cable[1]. By consolidating the power tap, USB fast charger, and charging cable that you would normally prepare separately into a single stick-shaped body, it helps clear up the area under a desk or in a living room.
Using its USB-C and USB-A ports, the device can charge up to three devices at the same time[1]. The 2-meter power cord comes with a swing plug whose connector can be rotated to match the orientation of the wall outlet, so it is easy to route even against a wall[1]. The project run on the crowdfunding service Makuake reportedly drew support from more than 2,000 backers, suggesting that the product had already attracted attention as an answer to everyday cable-management headaches[1].
A cord-reel charger you can detach and carry
The most interesting feature of this product is that the charger unit at the end of the body can be detached[1]. The detached unit works on its own as a charger with up to 67W single-port output, so you can keep it at home as a desk power strip and remove just the charger to drop it in a bag when you head out[1][3].
The charger unit has a built-in retractable USB-C cable up to 68 cm long[1]. You pull out only the length you need, and when you are done it retracts automatically for tidy storage. This design reduces the hassle of a cable getting lost on the desk or tangled inside a bag. USB-C supports 67W and USB-A supports 18W output, allowing fast charging across a wide range of devices from laptops to tablets and smartphones[3]. It is said to maintain high output even when two devices are connected at once, making it a manageable setup for people who carry multiple devices[1].
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CIO Polaris STICK Built in CORD REEL Power Strip with USB PD 67W Built-in Cord Reel Detachable Charger
NovaIntelligence and NovaSafety 2.0 support everyday usability
The Polaris STICK is equipped with CIO's proprietary power-control technology "NovaIntelligence"[1]. This feature automatically identifies and distributes the optimal power for the connected devices, and it is said to deliver stable charging no matter which port you use or how many devices you run at once. Not having to worry about port position or plug-in order is a quiet but real benefit in daily use.
For safety, the upgraded protection feature "NovaSafety 2.0" adds temperature monitoring[1]. The unit also includes surge protection, dust shutters on the AC outlets, and a master switch that cuts power all at once, all of which are designed for long-term peace of mind[1]. The body has a textured finish that helps hide fingerprints and scratches[1].
The product comes in two colors, black and white, with the white version scheduled to go on sale soon[1]. The AC outlets support up to 1,500W, so the device can serve as a power strip for ordinary home appliances as well as charging gadgets[3].
Summary
CIO's "Polaris STICK Built in CORD REEL" is a multifunction power strip that integrates a power tap, a 67W USB charger, and a cord reel cable into one unit, with the charger section detachable so it can be carried out. It pairs automatic power distribution via NovaIntelligence with the NovaSafety 2.0 safety features and is priced at 7,680 yen (tax included). For anyone who wants to reduce desk-side cabling, or combine their home and on-the-go charging setups into one, it looks like a device worth considering.
出典:https://connectinternationalone.co.jp/cioproduct/adapter/powerstrip/cio-psbc67w2c1a-ac7/
出典:https://prtimes.jp/main/html/rd/p/000000600.000043212.html
