On May 15, 2026, Amazon announced that Amazon Music has become the official supporter of FUJI ROCK FESTIVAL ’26 for the fourth consecutive year[1]. The festival takes place July 24 through 26 at Naeba Ski Resort in Yuzawa, Niigata Prefecture[1]. Alongside the announcement, Amazon launched a four-part special program titled "FUJI ROCK FESTIVAL ’26 SPECIAL PROGRAM Supported by Amazon Music," co-hosted by Harry Sugiyama and Selaina Ann, which rolls out on Prime Video, Amazon Music’s official Twitch channel, and FUJI ROCK’s official YouTube channel[1][2].

A four-episode special, opening with Kroi and continuing with GRAPEVINE

The program pairs talent Harry Sugiyama with singer-songwriter Selaina Ann as co-hosts, with featured artists joining as guests each episode to talk about how to enjoy FUJI ROCK[1]. The opening episode on May 15 welcomes Kroi members Reo Uchida and Yuki Hasebe, while the second episode on June 5 brings in GRAPEVINE’s Kazumasa Tanaka[1][2]. According to Amazon Music, the show also covers practical, on-site know-how such as detailed artist profiles, festival clothing tips, scheduling strategies, and hidden spots around Naeba[1].

Distributed on Prime Video, Twitch, and YouTube, with curated playlists

The special program reaches viewers through Prime Video as well as Amazon Music’s official Twitch channel and FUJI ROCK’s official YouTube channel, with Amazon noting that the Twitch and YouTube routes are also available for viewing[1]. In parallel, Amazon Music opened a dedicated "FUJI ROCK FESTIVAL ’26" page featuring playlists titled "DAY 1," "DAY 2," and "DAY 3," each compiling tracks from that day’s lineup, plus a comprehensive playlist covering every act across the festival[1]. Deep-dive playlists for headliners such as The xx, Massive Attack, Fujii Kaze, and Hi-STANDARD are being added in stages as pre-festival study material[1][4].

’25 became the most-watched music festival in Amazon Music history

Amazon Music live-streamed FUJI ROCK FESTIVAL ’25 worldwide for free and reported that the broadcast surpassed Stagecoach Festival 2025 in the U.S., Primavera Sound 2025 in Spain, and Viva Latino 2025 in Mexico to become the most-watched music festival across Amazon Music’s live-streaming history[3]. The 2025 Prime Video concurrent-viewer ranking listed RADWIMPS at No. 1, followed by Vaundy, Vulfpeck, African Head Charge, and Creepy Nuts, blending domestic Japanese and international acts at the top[3]. The fourth consecutive sponsorship is a continuation built on top of that proven global audience, with the pre-festival show and playlists effectively shifting Amazon’s engagement window earlier in the cycle.

Summary

Amazon Music enters its fourth year as official supporter of FUJI ROCK ’26 by building an end-to-end funnel before the gates open, anchored by the special program and the playlists. Combining Prime Video, Twitch, and YouTube as openly accessible viewing windows extends the global audience footprint achieved in ’25, positioning the show as a pre-festival study channel worth watching ahead of July.

Source [1]: https://www.aboutamazon.jp/news/entertainment/amazon-music-to-stream-fuji-rock-26-free-on-prime-video-twitch

Source [2]: https://prtimes.jp/main/html/rd/p/000002130.000004612.html

Source [3]: https://prtimes.jp/main/html/rd/p/000002034.000004612.html

Source [4]: https://en.fujirockfestival.com/artist/index