Amazon unveiled a refreshed user interface for its Fire TV lineup in Japan on April 15[1]. The new UI overhauls the home-screen layout and tab structure, and the company says supported devices feel up to 30 % faster compared with the previous experience[1]. The new interface ships first on the just-announced Fire TV Stick HD, priced at 6,980 yen including tax and opened for preorder the same day, with free over-the-air updates planned for current models[1][2].

Three navigation surfaces, rebuilt from the ground up

The new UI introduces three independent navigation surfaces: category tabs in the upper-left corner, a shortcut panel summoned by long-pressing the remote's home button, and a left-side menu[1]. The category tabs are laid out as Movies, TV Shows, Anime, and Live, letting viewers jump straight in by content type[1]. The shortcut panel lets users tweak picture and sound settings without pausing playback, so configuration changes no longer interrupt the show[1]. The left-side menu is positioned as the route to non-video functions such as Photos and the Appstore[1].

A dedicated "Anime" tab built for Japan

In Japan, Amazon added a dedicated Anime tab that targets one of the most-watched categories on streaming services in the country[1]. The tab includes season-based recommendations such as "Spring 2026 Anime" and "Previous Season Anime", along with deeper anime-specific sub-genres like "slice of life" and "relaxing anime"[1]. The combination of cours-level switching and granular sub-genre filtering is clearly aimed at helping viewers discover titles spread across multiple streaming apps. The Anime tab is a Japan-specific feature for now, rolling out to users in the country[1].

A revised home screen, a new stick, and a staged rollout

The home screen now supports up to 20 favorite apps, up from the previous limit of 6, with the first 10 displayed in a single row and the remainder accessible via a horizontal slide[1]. A new accessibility feature called "Display Size Magnification" enlarges text and content tiles, and it is scheduled to roll out progressively to the new Fire TV Stick HD and the Fire TV Stick 4K Select[1]. The new experience launches first on the Fire TV Stick HD, which opened for preorder on April 15, 2026 and starts shipping on April 30[2]. The hardware itself is about 30 % slimmer than the previous generation and is redesigned to draw power directly from a TV's USB-A port via the bundled USB-C cable[2]. The new experience will then be pushed out to the Fire TV Cube, Fire TV Stick 4K Max, Fire TV Stick 4K Plus, and Fire TV Stick 4K Select, and is also planned for Fire TV-equipped smart TVs from Panasonic and JVC[1].

【New】Amazon Fire TV Stick HD ストリーミングメディアプレイヤー

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【New】Amazon Fire TV Stick HD ストリーミングメディアプレイヤー

Summary

Amazon has reorganized Fire TV's controls around three navigation surfaces and, in Japan, slotted in a dedicated Anime tab as part of the redesign[1]. The Fire TV Stick HD, which gets the new experience first, holds its 6,980-yen price tag while gaining a slimmer body and direct power from the TV[2][3]. The new screen will not appear on every Fire TV instantly: the rollout to existing models is staged, so buyers should keep timing expectations in mind before upgrading[1].

出典:https://www.aboutamazon.jp/news/devices/amazon-releases-new-fire-tv-experience

出典:https://press.aboutamazon.com/jp/2026/4/amazon-announces-the-new-fire-tv-stick-hd

出典:https://www.amazon.co.jp/dp/B0DVJ64ZLT