Google has begun testing a new feature that lets people buy products directly from its conversational AI app Gemini and from AI Mode in Search, without ever leaving the AI interface. The trial is built around a partnership with Flipkart, India's major e-commerce platform, and is currently limited to a small set of users and products. It marks a shift for AI shopping tools, which have so far mostly stopped at recommending or comparing products rather than handling the purchase itself.

Checkout Without Leaving the AI Screen

Under the new setup, when a Flipkart listing appears in Gemini or AI Mode search results, a "Buy" button now shows up alongside the usual product information. Tapping it opens a Flipkart-branded checkout flow directly inside the AI conversation or search screen, letting the order be completed without redirecting to a separate shopping site. Until now, AI shopping features have mostly stayed at the comparison-and-recommendation stage, so folding the actual checkout step into the AI experience itself is the notable part of this test.

Limited to a Small Group of Users in India, Focused on Phones and Electronics

The trial is currently confined to India, and both the number of eligible users and the range of products are small. The categories shown so far are centered on smartphones, electronics, and mobile accessories, so it is far from a full rollout across every category. Amazon listings still appear in the same search results, but without a purchase button attached — for now, the one-tap buying experience is exclusive to Flipkart.

Flipkart Is a Google-Backed Partner That Has Long Explored "Agentic" Commerce

Flipkart is widely known in India as a major e-commerce company under Walmart, but Google also invested roughly 350 million USD (about 54.6 billion yen) in the company back in 2024, giving it a minority stake. *Converted at 1 USD = 156 JPY (as of September 28, 2026) The two companies have previously been named as partners exploring "agentic commerce," in which an AI agent handles everything from product search to purchase on a shopper's behalf, so this buy-button trial looks like the first concrete feature to come out of that broader plan. Google, for its part, has said only that testing new features and experiences is a routine part of its work, and that it has no further details to share at this time.

A Broader Rollout Is Expected in October, Ahead of India's Festive Shopping Season

Google is said to be planning a wider rollout of the buy-button feature in October. That month lines up with India's festive shopping season, including major sales events such as the "Big Billion Days," one of the busiest stretches of the year for online retailers. The fact that this trial has surfaced right before that peak season suggests Google wants to get AI-driven purchasing up and running quickly. Even so, this remains an early-stage test for now, and it is not yet clear how far the feature will extend in terms of regions or retail partners.

Summary

Google has started testing a "Buy" button that lets Gemini and AI Mode users purchase Flipkart products without leaving the AI interface, running the trial in India. The feature is still limited to a small group of users and products, but a broader rollout is expected in October — making this an early example of AI moving beyond product suggestions and into handling the purchase itself, one worth watching as it develops.