Google has begun testing a new Gemini feature called "Call for Me," which lets the AI assistant place phone calls to businesses on a user's behalf. The experiment targets everyday tasks such as checking stock availability or changing a reservation, work that has traditionally required a person to get on the phone themselves, and is currently limited to a small group of Pixel users.

Available to Pixel 11 Owners with a Gemini Subscription

"Call for Me" is rolling out as an experimental feature to Pixel 11 series owners in the United States who are subscribed to a paid Gemini plan. Using it also requires the beta version of the Phone by Google app for Android, and Google has been clear that the feature is still very much a work in progress.

Once activated, Gemini dials out from the user's own phone number, navigates the business's automated phone menu, waits on hold, and eventually carries the conversation with whoever picks up. The kinds of tasks it is designed to handle are fairly routine ones, such as confirming whether a specific item is in stock at a store, making a restaurant reservation, moving an existing appointment to a new date, or asking a store to hold an item.

Users Can Watch the Call Happen in Real Time

While Gemini is on the phone, users can follow along through a live transcript of the conversation and take over the call themselves at any point if they choose. If the conversation moves toward sensitive information such as payment details, passwords, or a Social Security number, or touches on anything related to an emergency, Gemini appears to be designed to stop short of handling that part of the exchange.

Google has said that because real conversations involve a lot of nuance, it wants to start small and refine the feature before expanding it further. Limiting the rollout this way suggests Google itself still views this kind of automated calling as an evolving technology rather than a finished product.

Building on Years of Automated Calling Features

Google has been working on AI-assisted calling for years. At a past developer conference, the company famously demonstrated Google Assistant calling a hair salon to book an appointment, complete with natural-sounding "umms" and pauses. Since then, it has gradually expanded this area with features such as "Ask for Me," which lets Gemini call a business to ask about pricing or services, "Hold for Me," which waits on hold until a human answers, and "Talk to a Live Rep," which helps route a caller to an actual person.

Compared with those earlier tools, "Call for Me" marks a bigger step: instead of simply waiting or asking a narrow question, Gemini introduces itself and carries the entire conversation from start to finish. The move also comes as other companies' AI agents have started offering similar calling capabilities, suggesting that competition among AI assistants is now extending into voice-based tasks as well.

At the same time, having an AI handle these calls could create friction on the other end of the line. Business employees fielding the calls may notice an artificial rhythm to the conversation, run into misunderstandings over phrasing, or find themselves stuck in rigid, scripted back-and-forth exchanges.

Summary

Google has started testing "Call for Me," a Gemini feature that places calls to businesses on a user's behalf to handle tasks like checking inventory or adjusting a reservation. For now, it's limited to Pixel 11 owners in the US who subscribe to Gemini and use the beta Phone by Google app. Building on years of earlier automated-calling tools, the feature represents Google's next step toward letting AI carry an entire phone conversation, and its eventual expansion, refinement, and reception on the receiving end of the call are all worth watching.