Anthropic has opened an office in Seoul and announced new partnerships with the companies, startups, and research institutions that make up Korea's AI ecosystem[1]. Major Korean players including NAVER, Samsung, and LG have already woven Claude, Claude Code, and Claude Cowork into their daily work. For the San Francisco-based company, the move is part of a broader push to expand its footprint across the Asia-Pacific region[2].
The Seoul Office Becomes a New Hub for Asia Expansion
The Seoul office is already open, and Anthropic's senior leaders traveled to the city for the opening, meeting with partners, customers, and developers building with Claude[1]. KiYoung Choi, who leads the Korea office as Representative Director, brings three decades of experience running technology businesses across Korea[1].
Anthropic notes that, according to its Economic Index, Korea is among the top dozen countries in the world for Claude.ai use, with usage concentrated in technical and creative work[1]. Korea is one of Anthropic's fastest-growing markets in Asia-Pacific, and the Seoul opening has been reported as part of the company's wider expansion across Asia[2].
Claude Adoption Spreads Across NAVER, Samsung, LG, and More
What stands out in the announcement is how concretely Claude adoption is described across Korea's leading companies. NAVER, a leader in search and cloud, has deployed Claude Code across its entire engineering organization, where thousands of engineers use it to boost coding productivity[1]. At the major online game company Nexon, engineering teams use Claude Code to write, review, and ship code for live-service games played by millions worldwide[1].
Adoption is also advancing among Korea's largest business groups. LG CNS, the IT arm of LG Group, is rolling out Claude to thousands of employees for software development and client-facing technology work, and plans to deploy it across LG Group as well[1]. Hanwha Solutions, which works in energy, chemicals, and advanced materials, is providing Claude to employees worldwide through AWS Bedrock to meet strict data-residency and security requirements[1]. Samsung SDS, the IT arm of Samsung Group, is deploying Claude to employees across Samsung Electronics, using Claude Cowork and Claude Code to support everyday knowledge work and software development[1].
Startups are building Claude directly into their products. Channel Corp powers its customer AI platform, Channel Talk, with Claude; the service is used by more than 230,000 companies across Korea, Japan, and the United States[1].
Support for the Developer Community and Research
Anthropic is also investing in the developer community. Claude for Startups is live in Korea, and the Claude Meetups held since September 2025 have drawn hundreds of Korean developers[1]. The company co-hosted a Claude Build Day with the venture capital firm BASS Ventures, bringing together more than 100 founders and developers, and plans a Push to Prod hackathon with partners including Replit[1].
Collaboration with research and public-interest organizations is moving forward too. Anthropic will work with NAIRL, a research consortium spanning KAIST, Korea University, Yonsei University, and POSTECH, providing Claude access to up to 60 researchers to support work on AI safety, model evaluation, and alignment[1]. Good Neighbors Korea, an NGO specializing in children's rights, has also adopted Claude to analyze program outcomes and reduce administrative workload[1].
Summary
Anthropic's Seoul office opening marks a milestone in the company's growing presence across Asia-Pacific. The announcement is notable for showing concrete use cases all at once: NAVER's organization-wide Claude Code deployment, and adoption at major groups such as Samsung SDS and LG CNS. With developer community programs and research partnerships in the mix, it will be worth watching how far Claude's reach in the Korean market continues to grow.
出典:https://www.anthropic.com/news/seoul-office-partnerships-korean-ai-ecosystem
