On April 27, 2026, Amazon announced that its "Express Mart" service, which delivers food, beverages, and daily essentials in as little as 6 hours, has begun handling fresh food items[1]. Thousands of fresh items, including seasonal vegetables and fruits, meat, and fish, can now be ordered in the same cart as the existing tens of thousands of Express Mart products[1]. Fresh-food delivery is launching in parts of Tokyo first, with coverage scheduled to expand in stages[1][2].

Thousands of Fresh SKUs Within a 6-Hour Window

Express Mart is a same-day store that delivers daily essentials in as little as 6 hours across parts of ten prefectures: Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Aichi, Osaka, Mie, Hyogo, and Fukuoka[1]. The newly added fresh food category begins in select areas of Tokyo, with the broader rollout to be sequenced over time[1][2].

With thousands of fresh items joining the assortment, the total Express Mart catalog now sits at the tens-of-thousands level, all orderable from a single cart together with food, beverages, and daily goods[1][3]. Where customers previously had to bounce between supermarkets, online grocery services, and Amazon for packaged items, fresh produce and shelf-stable products can now be received in one same-day shipment[3].

Shipping: 200 Yen for Prime, 610 Yen for Non-Members

Use of the service requires only an Amazon.co.jp account; both Prime members and non-members within the eligible delivery zones can place orders[1]. Shipping costs 200 yen for Prime members and is waived on orders of 3,000 yen or more[1][2]. Non-Prime members can use Express Mart for a flat 610-yen shipping fee, so a paid subscription is not a prerequisite[1][4].

The order flow is tuned to a dedicated page. From Amazon.co.jp or the Amazon shopping app, tap the "Express Mart" banner or search for "エクスプレスマート" to reach the dedicated landing page, then browse categories such as "Food and Beverages (including Fresh)" and "Daily Goods"[1]. Items can be added to the cart directly from this page without opening individual product pages, and selecting the "Fastest" delivery option at checkout applies the same-day delivery slot[1][3].

Unattended Delivery Supported, Fresh Orders Limited to Front Door

Express Mart supports the same unattended ("oki-hai") delivery options as the existing "Express Shipping," but when an order contains fresh food, unattended delivery is limited to the front door only[1]. Because chilled items are involved, alternatives such as a delivery box or a designated garage spot are not available, and customers planning to be away should keep that in mind[1][3].

Amazon also notes that high order volume, traffic conditions, or weather can delay shipments, and that on busy days Express Mart may stop accepting orders for the rest of the day altogether[1][2]. With same-day delivery as the headline promise, that capacity ceiling is something to plan around in heavy periods.

Express Mart sits on top of the last-mile network Amazon has been building out since 2025, including new Delivery Stations (DS) and same-day fulfillment hubs that have steadily expanded the service area[2]. The fresh-food expansion layers a temperature-sensitive product category onto that infrastructure, and the next thing to watch will be when fresh delivery starts in target prefectures outside the Tokyo area[1][4].

Summary

By adding fresh food, Amazon's Express Mart has grown into a service that bundles fresh items, packaged food, beverages, and daily essentials into a single same-day delivery, available in as little as 6 hours[1]. Non-Prime members can use it as well, while Prime members get free shipping at the 3,000-yen threshold[1][2]. Fresh coverage starts in parts of Tokyo, but with an expansion roadmap on the table, the Japanese online-grocery field has just gained another credible option[1][3].

出典:https://www.aboutamazon.jp/news/retail/express-mart-japan

出典:https://www.watch.impress.co.jp/docs/news/2104912.html

出典:https://dxmagazine.jp/news/2616ko10/

出典:https://ecnomikata.com/ecnews/ecmall/50361/