This is a text and photo recap of the slides from the Apple Special Event held at 2:00 AM on September 11.
Apple Special Event September 10, 2019 - Apple https://www.apple.com/jp/apple-events/september-2019/
Apple Arcade
The event kicked off with an introduction to Apple Arcade.
Apple Arcade lets you play a variety of games on devices like Mac, iPad, and iPhone.
KONAMI's brand manager came on stage and demoed a game built for Apple Arcade. Set in a bathroom, you control a frog and help its friends while dodging obstacles. The game will be available the moment Apple Arcade launches.
Next up, a producer from CAPCOM appeared. The game, called "Shinsekai," is an action title set in the deep sea. Footage of battling monsters was shown on screen. It will be available exclusively on Apple Arcade.
Then came a game ANNAPURNA INTERACTIVE plans to release. It features upbeat music and fast-paced visuals.
Apple Arcade kicks off on September 19, launching in 150 countries worldwide. 100 titles will be available at launch. The service costs 4.99 USD per month (about 536 yen). The first month is free as a trial.
Apple tv +
The intro to the Apple original movie "SEE" began, along with its trailer.
People resembling indigenous tribes appeared on screen.
That was the introduction to the Apple original movie "SEE." The first show will start streaming on November 1, launching in over 100 countries, with one new title added every month. The Apple TV service costs 4.99 USD per month (about 536 yen) and can be watched on devices like Mac and iPhone. On top of that, anyone who buys a Mac, iPhone, or iPad from today onward gets one year of Apple TV viewing rights included.
iPad (7th Generation)
The iPad lineup, which has grown to include the iPad mini and others.
The 7th generation iPad has arrived. The new 7th generation iPad comes with a 10.2-inch Retina display.
The new iPad is powered by the A10 Fusion chip. It also has a Smart Connector for the Smart Keyboard.
With the new iPad OS, you can switch between multiple apps using slide-over gestures. It also includes virtual desktop-like functionality, so you can expect desktop-class productivity.
Pinching the keyboard makes it smaller and easier to use. With SD card support, you can now read SD cards directly on the iPad.
It supports Apple Pencil, so you can operate it however you like. The new iPad is also made from 100% recycled aluminum.
The new iPad starts at 329 USD (about 35,379 yen). You can order it starting today. It will be available from September 30.
Apple Watch SERIES 5
Next up: Apple Watch.
A movie of people using Apple Watch was played.
Apple Watch is contributing to the field of health research.
Data like heart rate is helping with further analysis.
This is research into how everyday sounds affect us. Beyond that, it's helping advance medicine through research on women's infertility, osteoporosis, and more. Then, the Apple Watch intro movie was played.
A woman dancing gracefully appears on screen.
On her wrist: an Apple Watch.
That was the intro movie for the new Apple Watch SERIES 5.
The display uses a new technology called "LTPO," with a refresh rate that can range from 60Hz down to 1Hz, finely controlled by the coordination of light sensors and software.
Also, the new display is always on - it never sleeps. With previous Apple Watch models the face would turn off, but the new Apple Watch keeps the face visible at all times, just dimming the brightness. Even with the screen always on, it boasts the same 18-hour battery life as the previous model.
It also has a built-in compass. You can use it just like the iPhone, with a Compass app included. It can display latitude, longitude, and altitude, making it easy to indicate direction in various applications.
Fall detection and emergency calling features are also included. By holding down the side button, cellular models can place phone calls right from the Apple Watch alone. Color options include gold, space gray, and more, and the aluminum models are made from 100% recycled aluminum.
Titanium and ceramic (white) models are also available.
Introducing the NIKE model.
The Hermès model has also been refreshed.
The new Apple Watch 5 makes even more things possible. The GPS model is offered at 399 USD. The Cellular model is offered at 499 USD.
The older SERIES 3 will also continue to be sold. The price has been lowered, starting at 199 USD (about 21,399 yen). The Apple Watch promo video.
Turning on the lights at home, or unlocking the door.
Tapping in at the train station with Apple Watch.
Playing music with Hey Siri.
Setting a timer, or...
When something annoying happens...
"Open a portal?"
A portal opens on the wall and you get sucked in.
That part was a joke.
Of course, health management like heart rate monitoring is fully supported.
That was the new Apple Watch.
iPhone 11
Next up is iPhone, the iPhone that has changed the lives of hundreds of millions of people.
Last year, three types of iPhone — iPhone XR, XS, and others — were released. They boast a 99% customer satisfaction rate. Next, a movie was shown.
The dual camera appears. Just as rumored, the camera section is square-shaped.
Like the iPhone XR, it seems to come in plenty of color variations.
The iPhone 11 (eleven) has arrived.
It comes in black, white, green, yellow, purple, and Product RED.
The glass surrounding the dual camera is precision-milled from a single piece of glass.
The new iPhone 11 has a 6.1-inch Liquid Retina Display. Tap to Wake, Haptic Touch, and more are supported.
Sound delivers an audio experience with Dolby Atmos support.
The evolved dual camera consists of a 12MP WIDE camera and a 12MP ULTRA WIDE camera.
Autofocus is fast, and the ultra-wide camera boasts a 120-degree field of view. Despite being wide-angle, it's detailed, making it possible to capture sharp photos that weren't possible before.
Smart HDR has also evolved. You can take studio-quality portrait shots.
Night mode is newly added.
In Night mode, it activates automatically in low-light environments. The left side shows it not yet active, the right side shows it active. You can clearly see how much brighter it gets.
Next, a video was played.
These were all shot on iPhone 11.
Shot in 4K, with no shake — you get rock-solid stable video.
With the Quick Take feature, you can capture short videos while taking photos.
iPhone 11, made up of a new camera and software.
The front camera can also shoot 4K video at 30fps.
Next, a movie was played.
Someone who looks like a singer appears.
It turns out it was actually shot at home.
The iPhone 11 is powered by A13 Bionic.
Compared to the XR with A12 Bionic, A13 delivers a major performance boost. It's astonishingly fast even compared to the Snapdragon 855, the high-end Android SoC.
The A13 Bionic, which also packs the fastest GPU, shows a major performance boost compared to the iPhone XR like this.
In a 3D game demo, the visuals are gorgeous, and the motion is flawless and effortless.
This game runs on METAL 2 shaders. The audio effects also seem to be top-notch. This game will be released on the App Store next month. Next, the battery.
The iPhone 11 has an hour longer battery life than the iPhone XR.
Next, a movie.
The dual-camera iPhone 11.
Even if a cat knocks the iPhone over,
even if it gets shaken around in a bag,
even if you spill coffee on it, it's fine — that's the pitch.
It can withstand depths of 2 meters for up to 30 minutes.
And fast Face ID.
Battery that lasts all day.
That's iPhone 11.
The new iPhone 11 starts at 699 USD.
iPhone 11 Pro
A camera projected on screen.
It has a triple camera. The color also looks green.
This is iPhone 11 Pro. This is the first time "Pro" has been added to the iPhone lineup.
The camera area uses "PVD"-coated glass.
It comes in midnight green, space gray, white, and gold.
It features a new OLED display. And it's 15% more power-efficient.
The display is named Super Retina HDR.
With A13 Bionic, machine learning can perform a trillion calculations per second. With 5.8 billion transistors built in, it achieves both high performance and power efficiency at the same time.
It has 4 hours longer battery life than iPhone XS.
The cameras include an f/1.8 12MP WIDE camera, a 12MP TELE PHOTO camera,
and a third one — an f/2.4 ULTRA WIDE CAMERA.
You can take highly detailed photos like this.
Even the water droplets are clearly captured. Next, footage shot on iPhone 11 Pro.
It has a vibe like a black-and-white movie.
These were all shot and edited on iPhone 11 Pro. Although the video was edited by a pro, the visual quality is movie-like in finish. Next, a movie.
The iPhone 11 Pro being manufactured.
The finished iPhone 11 Pro.
And drop tests,
dust,
and exposure to torrential rain — these experiments seem to be carried out.
The price lineup from iPhone 8 to iPhone 11 Pro Max is as follows.
That's all the slide content from the Apple Special Event held on September 10, 2019.
